News & Insights

What we've learned making the work.

Occasional writing from the studio on craft, production structure and the culture our work sits inside.

Filmed performance fails when it is treated as a record. It works when the camera is given a point of view in the room.

Co-production structures fail on rights and recoupment long before they fail on the floor. The work is front-loaded, or it is not done.

Audiences are fluent in commercial intent. What they respond to is whether the work would survive without the logo.